Display device



New. 21, 1950 Filed March 26, 1948 c. M. slsK ET AL 253M002 DISPLAYDEVICE 3 Sheets-Sheet l Nov. 21, 1950 c. M. SISK ETAL DISPLAY DEVICE 3Sheets-Sheet 3 Filed March 26, 1948 ZSnventor &

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C(ttorneg Patented Nov. 21, 1950 UNITED STATES PATENT DISBLAY EYICEfQarl S skand ildre Sisla. ,Metam a ApplicationlMamh, 26, 1948, Seria1Np. 1 7, 33 l;

This inyention relates to display devices utized; fo ad rt sing nu noeet and m re are mlar to adevi ih s ype 1Wl hi 9; di a r t h r e e stie cn ai er etf h re i ct e. ad er ised. .1 5 121. a sui dr nk 11 1 e era e;b t le,

O e, bject f u n e t on o prq ide a nquel; devicev of; the tyneindicated, which wil i la apt duek n ainer, o q a-ina ni el n t enti itctns, m nner.

Another-object is t o M videsuchaldevice in which. var ous, a n q Was nea e are combined; in, such ma r as, toJqu'i'ckly and; ieetively nvey Qe v jrla r imquell ity, cendition, or characteristic, of. the product,intended' toinduce thesale ther'eof'.

A furgther, ohject is. to; proyidfiv Suc a, device er-i c cer ainstiimtu l a i'f n ti na ea= ures of; ad antagewv rtne; imila evices ofe. p r: ari- An, additional object is to prqyide, such a, de- Vice, in,which a, liquid, such, as. colored, or 'un-. colored,wateniscauseddq,cgntinuously flow; over. the outsideof the 'product container, orbottle, in novel manner, so as toenhance the appearance,ark-effectiveness, of the display device in, general, and impartQ an'attentioneattracting, motion, feature to the, device.

Itli's, also an objectto provide such a device having means arranged ,tocause periodic varia tionoi theliquidflow directedagainst theprodiuctcqr iflinfir, or bottle, thereby creatinganovel. fluctuating water;I'iowfeffect. around the. bottle,

. other objects, includethe. provision of such a devicewhich. variously.embodies-certain features, of. i r nv n i n, or xamp e a, d p y ho s ng,structure having. the novel appearance; illusy-Q rat d, byt the d awinga apport onr d container,- such as a beverage bottle p1E-'.'c v i( l d;vwith. a closure, cap, which, support is, arranged adjacent the top, of.a reservoir containing a liquid, such aswate i a liquidcirculating,system, arranged to direct. the I liquid, flow generated by,the; system, downwardly against the. top of the, bottle, capyso, thatthe: liquid. will. be spread" by. thecap in all directions, thereby;toiorma trans; parent, water curtain. about the outside, of; the;bottle; selectively, adjustable contrpl, .mean s}.op;.. erative todetermine the extentof ;saiddirectecl liquid, flow; means arranged toeffect cyclic, 0peratiqn. of said, se l ectively, adjustable liquid flowcentral; means; adjustable, means for deter mi ed s'rary ng: h c i nflai n I aid-- q Id. 9w 01 3101 m a s; quid har e awe Q 1; n zz e, c a serd: n, aid; ined-1 c sclaims, (c1. :1 .26).

' culating, system, in such manner as. to, permit;

tul n defined ,by, he hereto! pe ded la s,-

Irithe drawingsz' Eigure 1, is a, front. elevational; View, at a dis;

play. deyice, embodying ourv invention.

or dlfierent, product conta ners, insubstantlally,

Fig .j2, is,a ,rear: elevatipnal View, 01f thedeyice shown in Fig, 1;,with, a certain portionoi, the,

lf me nd ed} n o andr a h; utl ne and l Fig, 3. islf'an' elevationalsectional, vieyv of, the, device, taken substantially as, indicated, bythe arrows"33 on Fig. 1,

Fig, 4, is, an enlarged, eleuational, detail sectignal, View, taken sustant ally as indicated, by the arrows 4,.4 on Big. 3.

Fig-f, iS a. fra entary. etailp an, ec ion l, View, taken;substantially, as, indicated by, thev arrpws 5.,5 .in Fig 3.

Fi 6,1 is a enlar e l vational deta l.- c:

gnel. view, aken ubstantially as, ind ca ed, by,

hearrpws 676.. on. Pie.v Z; d,

s, and 8 e m la fr gmentary, m: ls o al, i ws akenubstantia l s. herrpwesre n E a 6, and' ufia rats a nfnarts in two. di ier nt nQ iQn -.f

n rnoses f, i lu ira i n. he nq eliflispleif device of our invention is,herein disclosed for" advertiein ettle hev ae o h well: known soft drinkvariety, such as Coca,Cola,j he va i ue bran s or r n eade, emonad c-HQWeyer, it is v to. be understqpd that our in eution s, not im t d ctuch se, nd; ha th deyicecan be. .proyided in,the,same, or, in modi f sdi rm to isp aynd a tise her milar,

he same. man r;

he qrm n n en Qn' hQWnn, he raw?- ings, generally comprises, a, housingstructure.v I

I a; base :member 2;, andaliquid circulating system, a paratu hic s en aly, en ifi d;- y,

Thehousing structure: listorrned of suitable material, such as wood,metal, plastict material,

tdbee fli, ta, n ha ed sut teetia la as 3 shown, to provide a rear wall4, side walls 5, top wall 6, and a front wall I having an opening 8. Theoutside of the front wall I, and the inside portion of the rear wall 4that is seen through the opening 8, may be respectively provided with anattractive and harmonizing appearance eflect, such as the curtain andtile eifect shown in Fig. 1.

Mounted in the bottom end of the housing structure I is a reservoir 9,which is adapted to contain a liquid, such as plain or colored water.The reservoir 9 is open at its upper end, is shaped substantially asshown, and formed of a suitable material, such as metal. The reservoir 9may be secured to the base member 2 in any suitable and practical mannerand, if desired, the lower portions of one or more of the four walls ofthe housing structure I may also be suitably secured to the reservoir 9,or to the base member 2, so as to provide a rigid connection betweenthese parts.

A support I is provided at the location shown, for conveniently placingor mounting thereon a product container H, to be displayed by the deviceof our invention. The support It may be in the form of a pedestal, asillustrated, which rests on the inside bottom of the reservoir 9. Ifdesired, the lower end of the support or pedestal Ilimay be fixedly orremovably attached to the reservoir bottom in any practical manner.

One type of product container II which may be displayed to advantage bythe device of our invention, is the capped beverage bottle shown. Suchbottles are of the well-known variety containing soft drinks, such asthe nationally advertised Coca Cola, or the like. Of course, some otherbottle or product container II, containing an alcoholic beverage, orother product, can be placed on the support I0, thereby to obtain forsuch product the same display and advertising advantages of ourinvention. The container or bottle II is provided with a standardmetallic cap I2 of the type which is pressed on after the bottle isfilled, and which has a convex or slightly curved upper surface.

The display device of our invention is particularly enhanced by theembodiment therein of the novel liquid circulating system 3, which is soarranged that it will direct the water flow generated by the systemdownwardly against the top surface of the cap I2 of the container orbottle II, in such manner that the cap I2 will function to spread ordivert the water flow in all directions and thereby cause the water toform a relatively thin transparent water-fall or curtain effect, aboutthe outside of the bottle I I, as indicated in Figs.,1 and 3. To anobserver of the display device, the water flow effect produced about theoutside of the bottle II, by the liquid circulating system 3, suggeststhat the liquid content of the bottle H is in cool and thirst-quenchingcondition.

' The liquid circulating system 3 generally comprises the reservoir 9which is connected by a short conduit I3 with a standard typecentrifugal pump I5, a conduit line I6 that leads from the pump I to avalve Il, a conduit line I8 that extends from the valve H to a pointdirectly above the bottle II and has adjustably secured to its end aliquid discharge member or nozzle I9, a standard type horsepower D. C.electric motor 26 which operates at about 1750 R. P. M. and has itsshaft connected with the pump shaft by means of a standard type couplingconnection indicated at 2|, in Fig. 2.

The valve I! is'provided with an operating lever 22, the outer end ofwhich has passing therethrough a series of relatively spaced alignedlyarranged apertures 23 that are individually adapted to receive aconnecting pin 24 secured to one end of a connecting rod 25. The otherend of rod 25 has turnably mounted therein a connecting pin 26, adaptedto be secured in fixed adjusted position in a slot 2'! of a rotatabledisc 28 secured to a shaft 29 driven by the motor 20 through a standardtype speed reduction gear unit mounted in a housing section 30 adjacentthe motor 23. The said standard gear reduction unit is constructed andarranged to provide a speed ratio between the motor shaft and shaft 29,in the order of to 1, so that the connections between the disc 28 andthe valve operating lever 22 will normally eifect approximately I5reciprocations per minute of the lever 22. The parts just described arearranged to efiect reciprocation of the valve operating lever 22, to theapproximate extent indicated by the dot-anddash outlines of the saidlever shown in Fig. 2, and thereby cause periodic opening and closing ofa fluid flow control member Ila of the valve I I to the extent indicatedin Figs. 7 and 8. Such periodic opening and closing of the valve I1 willcause a corresponding fluctuation in the water flow which is directedagainst the bottle II by the water circulating system 3, and suchfluctuating water flow effect lends an additional novel appearance orattention-attracting feature to the display device. If desired, thestroke of the valve operating lever 22 may be varied by selectivelysecuring the pin 24 in one of the other apertures 23, or by selectivelychanging the position of the pin 26 in the slot 21 of the motor drivendisc 28. By mounting the pin 24 in an aperture 23 closer to the outerend of lever 22 than shown in Fig. 2, the amount of the water flowthrough the valve I! will be decreased, and vice versa. Similarly, bymounting the connecting pin 26, closer to the center of the disc 28, theextent of the reciprocating stroke of the valve operating lever 22 willbe reduced, and vice versa.

Figs. '7 and 8 disclose the respective positions of the fluid flowcontrol member Ila of the valve I! when the valve operating lever 22 isin its extreme upper and lower positions, as indicated by thedot-and-dash outlines of said lever in Fig. 2. Fig. 7 shows that whenlever 22 is in its extreme upper position the member I'Ia entirelycloses the valve IT. If desired, the valve operating means may beadjusted so that when the lever 22 is in its said extreme upper positionduring reciprocation of the lever, the opening of member Ila will be inthe position indicated by the dot-and-dash lines I'Ib, i. e., so thatthe valve is still partly open, and partial flow of the liquid throughthe valve takes place at such time.

To permit mounting of the display device against a room wall, or otherupright support indicated by the letter W in Fig. 3, the base member 2is provided at its rear end with a vertical extension 2a havingapertures 3|, through which may be extended screws 32 for separablymounting the display device against said support W. Side bracket members33 may also be provided to connect and strengthen base member 2 andvertical extension 2a.

From Figs. 3 and 5, it will be noted that the conduit line section I8,which extends from valve I! through the rear wall 4 of housing I, issupported by a bracket 34 that is fixedly secured to the rear housingwall 4 by screws 35. The outer end of the bracket 34 has a ring-shapedsection 36 arranged to permit limited, positional ali gnq,

ir rg adjustment of the conduit line section 18 rqative.,the'longitudinal axi ,of the. product cqntaineror bottle ll. Thep ticnof the con; d'uit, linedg which is verticall arranged on, the ifisideQofthe housing I, direc hove the bottle H, is provided with a fixed softrubber mounting 31 for frictionallyseating therein in longitudinallyadjusted position, the tubular nozzle member laarranged to direct theliquid flow generategiliy the liquid circulating system 3;, against thetop ofthe bottle cap I21 nozzle member 19 may be selectively positionedby vertical movement in the rubber mounting 3?, so as to bring the lowerliquid discharge end of the member [3 in properly spaced relationshipwith respect to the bottle cap l2, for best results in attaining adesired water flow effect about the bottle ll.

When the motor 26 is in operation, the pump I is driven and the liquidcirculating system 3 operates to eiiect flow of the water from thereservoir 9, through the short conduit l3, pump 15, conduit line I6,valve ll, conduit line I8, nozzle l9, and discharge of the Water fromthe lower end of the latter directly against the bottle cap [2, whichspreads the water flow in all directions and causes downward flow of thewater about the bottle H back into the reservoir 9. If a continuous anduniform water flow is desired, the rod may be disconnected from thevalve operating lever 22 and the latter selectively set so as to effecta determined steady flow of the water through the valve ll. To eifectfluctuation of the water flow generated by the liquid circulating system3, the rod 25 is connected in adjusted manner with the lever 22 and disc28, as explained.

Mounted in the upper inside section of the housing I are twoconventional sockets 38 for securing therein electric incandescent lamps39,

that are provided for the purpose of illuminating the interior of thehousing I. A standard type electric switch 40 is secured to one of theside walls 5 of the housing I, as indicated in Figs. 1 and 2, to permitconvenient operation of the lamps 39.

The electrical connections of our display device are indicated by thewiring diagram more or less schematically shown in Fig. 2. As thereillusir trated, the letters A and B represent the main line wires of anelectric power system or battery, to which the display devise is to beconnected. The wires A and B are connected to a main control switch 4!,having attached thereto electrical conductors 42 and 43. The motor 23 isconnected in parallel with conductors 42 and 43, by wires 44 and 45, andthe lamps 39 are likewise connected in parallel with the conductors 42and 43 by wires 46 and ll, the lamp control switch 40 being connectedwith the wire 41 so as to enable interruption of the current flow to thelamps 39, as clearly shown in Fig. 2.

Of course, the form of our display device herein specifically shown anddescribed, can be changed and modified in various ways Without departingfrom the scope of our invention which is more particularly indicated bythe hereto appended claims.

We claim:

1. A display device comprising, a support for a product container, aproduct container on said support having a separate liquid spreadingelement positioned above its upper end, and a liquid circulating systemarranged to direct the liquid flow generated thereby against saidelement in su h, manner: thatntheiiiqilid: will: b istreadi be theelement and will flow downwardlyrineallgdia rections abouttheoutside.or-thecontainer in the former a hollow. stream,

2. Adisplay device comprising, a supportfor-a. beverag bottleprovided-with a closure. cap ati'its.

top, and a liquidcirculating system arranged-to.

direct the. liquidflow generated therebyagainst, the top ofv the..closure cap.of a beveragelbottle restingon .saidsupport; in such ,mannenthatthe liquidwill, be. spread by the. capv and, will. fiow downwardly inall directions about the outside of liquid flow, motor actuated meansarranged to effect cyclic operation of said valve, adjustable means fordeterminedly varying the cyclic operation of said valve, and mountingmeans for the liquid discharge tube arrnged to permit selectivepositioning of the open end of the tube relative to the closure cap.

4. A display device of the character described, comprising an elementprovided with a deflecting surface arranged to convert a, substantiallysolid liquid stream directed thereagainst into a transparent hollowstream forming a liquid curtain about an object positioned therebeneathfor viewing throughsaid liquid curtain, object supporting means belowsaid element, and a liquid circulating system arranged to direct asubstantially solid liquid stream against the deflecting surface of saidelement.

5. A display device of the character described, comprising an elementprovided with a, deflecting surface arranged to convert a substantiallysolid liquid stream directed thereagainst into a transparent hollowstream forming a liquid curtain of symmetrical outline about an objectpositioned therebeneath for viewing through said liquid curtain, objectsupporting means below said element, and a liquid circulating systemarranged to intermittently direct a substantially solid liquid streamagainst the deflecting surface of said element.

6. A display device of the character described, comprising an elementprovided with a curved deflecting surface arranged to convert asubstantially solid liquid stream directed thereagainst into a hollowstream forming a transparent liquid curtain of symmetrical outline aboutan object positioned therebeneath for viewing through said liquidcurtain, object Supporting means below said element, and a liquidcirculating system arranged to direct a substantially solid liquidstream against the top surface of said element.

7. A display device of the character described, comprising an elementprovided with a convex deflecting surface arranged to convert asubstantially solid liquid stream directed thereagainst into a hollowstream forming a transparent liquid curtain of symmetrical outline aboutan object positioned therebeneath for viewing through said liquidcurtain, object supporting means below said element, and a liquidcirculating system arranged to direct a substantially solid liqiiidstream against the top surface of said element.

8. A display device Of the character described, comprising an elementprovided with a deflecting surface arranged 'to convert a substantiallysolid liquid stream directed thereagainst into a hollow stream forming aliquid curtain about an object positioned therebneath, object supportingmeans below said element, and a, liquid circulating system arranged todirect a substantially solid liquid 10 REFERENCES CITED The followingreferences are of record in the file of this patent:

Number 4 D. 15,637 654,441 1,536,188 1,952,353 2,039,769

Number UNITED STATES PATENTS Name Date Moore Dec. 23, 1884 Cook July 24,1900 Brown May 5, 1925 Barclay Mar. 27, 1934 Bird May 5, 1936 FOREIGNPATENTS Country Date Great Britain Sept. 23, 1926 France Nov. 12, 1923

